Construir habitações de interesse social é atualmente oportunidade de negócio atraente para boa parte dos empresários do setor da construção civil no Brasil, incentivados pela política habitacional que visa entregar milhões de novas moradias em poucos anos. Os negócios podem ser ainda mais amplos que os de apenas construir as moradias, podem abranger a aquisição dos terrenos, a elaboração dos projetos de engenharia, a obtenção das licenças e aprovações em todos os órgãos públicos, a comercialização das unidades habitacionais, a construção das edificações e também a elaboração dos projetos e construção de toda a infraestrutura necessária para integração destas moradias às cidades, ou seja, incluir a construção das redes de água potável, esgoto, águas pluviais, gás, energia elétrica, iluminação pública, telefone, terraplenagem e pavimentação de ruas. Estes empreendimentos se caracterizam por serem de longo tempo de maturação com investimentos iniciais de grande porte, sendo considerados de elevado grau de risco por envolver muitas incertezas no momento da tomada de decisão de investir. Este trabalho apresenta metodologia para contribuir no processo decisório de investir neste tipo de oportunidade de negócio, através da identificação das incertezas e fatores de risco, da reflexão sobre os vários resultados que podem ocorrer e da análise das respectivas probabilidades e impactos, utiliza as atuais ferramentas de análise de risco e de análise de decisão, apresenta estudo de caso hipotético com correspondente análise de resultados, conclusões e recomendações.
Construction of social interest housing is now an attractive business opportunity for most of the entrepreneurs in the construction industry in Brazil, encouraged by the housing policy which aims to deliver millions of new homes in the next few years. Businesses can be even broader than just building houses, may include the acquisition of land, preparation of engineering projects, obtaining licenses and approvals on all public agencies, commercialization of housing units, construction of buildings and also the preparation of projects and construction of all necessary infrastructure to integrate those homes to the cities, that is including the construction of drinking water networks, sewage, pluvial water, gas, electricity, public lighting, telephone, earthwork and streets pavement. These projects are characterized by being of long-term maturation with large initial investments, being considered high risk because they involve many uncertainties at the time of investment decision-making. This paper presents a methodology to contribute to the decision-making process to invest in this type of business opportunity, through the identification of risk factors and uncertainties, reflecting on the various outcomes that may occur and analysis of their probabilities and impacts, uses the current risk analysis and decision analysis tools, presents hypothetical case study with a corresponding analysis of results, conclusions and recommendations.
Construction of social interest housing is now an attractive business opportunity for most of the entrepreneurs in the construction industry in Brazil, encouraged by the housing policy which aims to deliver millions of new homes in the next few years. Businesses can be even broader than just building houses, may include the acquisition of land, preparation of engineering projects, obtaining licenses and approvals on all public agencies, commercialization of housing units, construction of buildings and also the preparation of projects and construction of all necessary infrastructure to integrate those homes to the cities, that is including the construction of drinking water networks, sewage, pluvial water, gas, electricity, public lighting, telephone, earthwork and streets pavement. These projects are characterized by being of long-term maturation with large initial investments, being considered high risk because they involve many uncertainties at the time of investment decision-making. This paper presents a methodology to contribute to the decision-making process to invest in this type of business opportunity, through the identification of risk factors and uncertainties, reflecting on the various outcomes that may occur and analysis of their probabilities and impacts, uses the current risk analysis and decision analysis tools, presents hypothetical case study with a corresponding analysis of results, conclusions and recommendations.